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Address today’s technological changes in marketing.
- Internal Marketing— ensuring everyone in the organizations embraces appropriate marketing principals, especially senior management.
- Integrated Marketing— ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way.
- Relationship Marketing— having rich, multifaceted relationships with Vistors, channel members, and other marketing partners.
- Performance Marketing— understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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